Update: I have just seen the commercial, and although I find it harmless and quite funny, it doesn't have that feel of the commercials that I remember watching in past years. Since I haven't watched a superbowl in a while, I had to do some research and found the Snickers ad that had two men kissing (accidentally, but they still kissed) I also had the same reaction. It was funny, but didn't have that umph for me as well. I guess they figured Snickers had the money to back it up, or men are allowed to kiss, as long as they rip their chest hair out at the end.